“What are the key mobile app metrics that I should track?” This question rings in every app marketer’s head. There’s fierce competition amongst apps, with 2 out of 3 apps failing to monetise. According to Gartner’s report in 2014, less than 0.01% …

I vividly remember, in my first job when the HR asked me — “So, Rohit, what would be your preffered place of posting?” and I solemnly answered — “Anywhere BUT Mumbai.” That was my hatred/fear of the city. Like most hatred or fear, it was irrational too, but like most…

YouTube is a wonderful place. You log on to listen to the ‘Game Of Thrones meets metal’ (which you should totally checkout btw) and minutes later you find yourself watching a documentary on the ‘use of torches in the dark ages’. …

Through my minuscule career spanning a mere three years, I have been in a position to decide whether to take up a job or not for 5 illustrious times. Illustrious mainly because I do not go by the socially accepted standards of switching a job. To illustrate, for my second…

Last week, a strange turn of events and an overboard introspection rendered me jobless. I was out again, exploring. People have always been kind enough and were ready to hire me. But all of this, landed me with choices. …

Through my short and eventful career, I have been fortunate and unfortunate enough to work and observe different teams within an organization. I have witnessed people leading from the front, standing up for their guys and building up amazing teams. And then I have seen few royally screwing up. Since…

There are some days when you have so much to say. Thoughts gushing from all sides in your brain, mostly negative in nature. But there’s just one catch, you really do not want to talk. You want somebody to crawl-in from the meticulously covered cracks of your emotional being and simply read you. Some days you hate being pseudo-extroverts. You want people who matter, to realize that you aren’t the one world knows or believes to know. You are someone you have always hidden.

The Backdrop — It all started in the mid 90s. In the days when the sun was shinier, and everybody was busy making hay. All the big guys had money and everybody had enough saved up for winter and extra to lend. It was a time when Europe was still a continent and…

There is this thing about books — the common alterations used or any such demeaning word signifying it not being new, does not do justice to books. A book is never used. It is read. A book is never second hand or third hand or any number of hands you can mention. If a book has already been read by someone, it simply means, it has one more story other than those put in words. This other story is told by the folded page, which was done so to make coffee - to add to the flavor of the story. The other story is told by the mark of the rim of that very cup.