How to tell if a CEO loves marketing (without joining the company)

Type 1: Apostle, Agnostic, or Athiest?

Type 2: Commitment Issues

  • Do you think marketing should get dedicated resources for development, design, and content?
  • Should we build the team in-house or get agencies for everything?
  • What, in your view, should be an ideal org structure for marketing?
  • How do you think marketing would evolve with the company growing bigger?

Type 3: Marketing is Leads. Leads is Marketing.

  • How do you expect marketing to really contribute?
  • When do you think is the right time to invest in the brand?
  • What’s the sales cycle like and at what stages can marketing add value?

The Un-modelable aspect

That’s it for now.




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