Key Mobile App Metrics That You Must Measure in 2020

  • User Acquisition Metrics
  • User Activation Metrics
  • User Engagement Metrics
  • User Retention Metrics

1. User Acquisition Metrics

  • New Downloads: The total number of new downloads in a specific time period (daily, weekly, or monthly).
  • Cost per Install (CPI): Cost per install is the total cost incurred by your business to acquire a new user through paid advertisements. This metric takes only paid installs into consideration.
  • App Download Attribution: It is important to attribute the downloads to its respective channel. You need to know where your users are coming from and optimise the one that consistently gets you more users. Using this data, a mobile marketer — like you — will be able to optimise the ROI from the ad campaigns.

2. User Activation Metrics

  • App Activation Rate
  • App Download to Launch Rate
  • Gamifying your activation process
  • Enhanced user onboarding
  • Incentivising activation with promo codes
  • Offering access to exclusive in-app content
  • This is also the stage at which you’re the first hurdle of your mobile marketing prowess is tested, i.e. seeking an explicit buy-in from your users to send them push notifications in the future.

3. User Engagement Metrics

  • Daily Active Users (DAU), Weekly Active Users (WAU), Monthly Active Users (MAU)
  • App Stickiness
  • App Session Length
  • App Click-Through Rate

4. User Retention Metrics

  • App Retention Rate
  • App Churn Rate
  • Customer Lifetime Value (CLTV)
  • Benchmark your app metrics
  • Measuring Customer Loyalty




Some random description…

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

7 Types of Sponsorships and Collaboration Proposals I Refuse Immediately as a Content Creator

7 Cover Image Elements to Consider if You Want More Engagement

A person arranges photos on a wall.

Manifesto for Audience Focus

The word “Focus” made by light bulbs but slightly blurred

B2B Marketing Tools that will Change How your Enterprise does Business in 2019

Zero to Seven Figures with Shopify

Web Scraping for Business -Leverage the Power of Data

How To Make Money With Your App In Romania?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Rohit Srivastav

Rohit Srivastav

Some random description…

More from Medium

RSPCA Design Concepts

Garden Design Ideas — reshape the lawn

The Important of Team Building on Scrum Development

Design Sprint